Monday 16 April 2012

How did you use media technologies in the construction, research, planning and evaluation stages?

How did you use media technologies in the construction, research, planning and evaluation stages?
We used various examples of technology in the making of our video and digi packs for example when making our videos we used a adobe premiere to produce the video. Using Adobe premiere made our videos more professional and look more like a video. Also the camera we used was a canon 550. Using this camera made out shots better quality and more defined and as a whole more realistic. For our planning and research we had to present our work in a professional and clear way. We used Blogger for this. This let us make daily posts showing updates of what we done in the previous week. We could also present our drafts for our video and digi pack. This allowed us to get feedback of others. We could also do polls, where you would make a question and get others or your targeted audience to vote. This question could be about if people would prefer green screen in videos or if they prefer seeing a female or male in a video.
 I used spot lights in my actual video. The reason for this was because I was shooting in the night time. The spot lights also contrasted with the fairy lights in. The spot lights also made the colours more prominent, for instance one of my shots is an extreme close up of one of actress’s lips. The lighting made the red lipstick she was wearing brighter.
After shooting the video we went on to using Adobe Premiere to put the footage together. This software allowed us to lip sync the lyrics and visuals together. At times it was difficult to get the lip syncing totally correct.  For my video I added put onscreen lyrics.  I did this so I could link the visuals with the imagery.
 After putting all video footage together we then went on to using Adobe After Effects where we could add effects to our video. In after effects I used the key light to remove the green screen.  For this I used a tutorial. It was important to cut the green screen at the right moment because the footage could become out of time and shaky. I have also put written the lyrics which will overlap over some of the shots. I did this so I could link some of the visuals with the lyrics.
There were also other sources which helped me through the research and planning stage and they were Prezi, internet and Slideshare. Instead of using PowerPoint to present our work we used Prezi. Prezi is a good way to present your work. It is a more professional way of showing your work. It also makes your work look more creative. In our planning and research we were asked to make a montage of various shots. We were able to use Canon 550 cameras to shoot the footage. These cameras allowed us to shoot in shallow focus etc. The cameras made the footage a lot better quality. After shooting the footage we put it into Adobe premiere where we could play around with some of the effects. So for example you could change the colour in some of the shots. Reverse shots and fasten them up.
Using the internet helped me through the planning and research stage. This is because I was able to look at other music videos and album covers. I also used the internet to research on different theorists so for instance the internet gave me a wider knowledge on the theorist Laura Mulvey or Andrew Goodwin
I used Adobe Photo shop to create a lot of my products. I had past experience using Photoshop when we made out music magazines. Having the experience in Photo Shop allowed me to improve my work and make it better quality.

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